On the imitation front, the coconut-based centre has a more nougaty texture to it compared to a real Bounty. That’s a shame here because I know that the Mars and Snickers protein bars taste much like the original confectionery. Here, it’s more like some Bounty flavouring has been added to a standard protein filling, which defeats the point somewhat in my view.

“The coconut-based centre has a more nougaty texture to it compared to a real Bounty”

That disappointment aside, the Bounty Protein bar is fairly tasty and does satisfy cravings for a plain old chocolate bar with an additional nutritional hit. However, with an RRP of £39.99 for a pack of 18 (well over £2 per bar), it’s clear you’re paying a protein premium over a typical Bounty, though it is roughly in line with some similar bars.

Conclusion

I wanted to love the Bounty Protein bars, but it’s hard to when it seems that the branding just doesn’t quite match up to the product underneath. Still, what it does do is offer a good level of protein to assist with recovery with a flavour that just about reminds you of a Bounty bar, if you’re willing to spend the money on it. Bottom line, it’s worth a try with a single bar to decide for yourself if it’s for you or not.

Pros

• Good protein content
• Supplementary carb content
• Nice taste overall

Cons

• Not cheap at more than £2 per bar
• Not really a Bounty bar
• High saturated fat content