It’s bold, it’s brash and it’s really rather rapid. The Cipollini Bond has the Italian’s name on the downtube and more than a few aspects of Super Mario written in its DNA. And like the rider, the Bond will be divisive, but there’s a lot to like in what is an incredibly stiff, responsive frame.
Cipollini Bikes was launched in 2010, two years after its founder’s (second) retirement from the pro peloton, and has become almost as well known for some of the most jaw-dropping advertising campaigns you’ll ever see.
The video (or, rather, feature film) which accompanied the launch of the Bond in 2013 trumps them all: helicopters, speedboats, motorbikes and Mario Cipollini dressed as James Bond. Say no more. But what would one expect from one of the sports biggest characters? Subtlety would be completely off brand.
As a rider, Mario Cipollini was fast: he won the World Road Race Championships in 2002 and still holds the record for the most number of stage wins at the Giro d’Italia with 42 victories. Sprinting was Cipo’s raison d’etre, so it was no surprise that the Bond is most at home at speed.
Share