Strava has changed the way we ride – but there’s more to the ride sharing app and website than pseudo online racing.

Yes, chasing personal bests on segments and King of the Mountains accolades is undeniably addictive – but by no means for everyone – however Strava is also an incredibly useful way to track your riding, with a growing number of features which widen Strava’s appeal from segments and on to serious training.

With the winter training season now in full swing, here are five features you can use to guide, inform and motivate your riding over the months ahead – and if you win a KoM along the way, then all the better!