Having crashed out of the Tour de France injured, Mark Cavendish has “swapped gears for beers” as honorary publican at Amstel’s Cold Tub Pub.

The world’s first ‘ice-bath pub for cyclists’ is coming to the capital for RideLondon weekend, with cyclists invited to take the plunge with a post-ride ice bath and beer.

Created as part of Amstel’s “Ride Together” partnership with Prudential RideLondon, the pub – located on Pall Mall – is open on Saturday July 29 and Sunday July 30, and will be free to attend.

Spaces can be reserved here, with ten-minute slots available in the ice baths before riders can move onto the standard pub seating to watch RideLondon on TV and enjoy the cycling memorabilia on show – but be quick, reserved places are selling out fast.