Strava has updated its social media capabilities so that riders can now upload “non-activity” content, such as stories, photo posts and general updates.

The new feature was originally trialed with the ‘Posts’ feature earlier this year, which allowed selected athletes to post status updates to the news feed. Strava considered this test run a success, so has now pushed the feature into full service.

The San Francisco-based company’s YouTube reel describes how athletes have shown they aren’t just interested in posting workouts, but also want to tell stories about their rides, use the community as a source of information and advice, and to communicate with followers.

The new feature, available to all users, demonstrates how the company is moving into the wider social media field to better serve its “tens of millions” of users.

Alongside the full rollout of the Posts feature, Strava has also sought to make it easier for those athletes to find what they’re looking for with a refreshed news feed that brings challenges and events to the fore, while also prioritising activities in which photos and multiple athletes have been involved.

“We want to create more ways for the community to share their interests and expertise,” says James Quarles, Strava CEO. “Posts and the new feed make Strava the best place to tell a story about someone you met on the trails, ask a question about new gear or to seek kindred spirits to help achieve your goals.”

The updated news feed will be available later this week, while the full ‘Posts’ feature is available with the latest update to the app, launched on Tuesday (October 17).

Website: Strava