Sporting one of the most striking rim designs to emerge from a wheelset market ever more obsessed with attention to detail and making tiny gains over the previous generation, the new 454 NSW hoops from Zipp are bold, brash, and exciting.
The polarising looks that come from the SawTooth rim profile are certainly innovative to say the least, but then they do say nature is the greatest innovator. The jagged profile was arrived at by Zipp’s crack team of engineers, who have adopted the developing engineering principles of biomimicry.
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