And the partnership with RideLondon will also see Zwift coach Kevin Poulton deliver structured training plans for all riders granted a place on one of RideLondon’s sportives.

The training plans can either be used in Zwift’s workout mode or our on the open road, while Zwift will also host a series of open virtual group workout events once February’s official ballot results have been announced.

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The events will allow riders to carry out structured training in groups, while performing at their own pre-defined level – Zwift will keep the group together in its virtual setting, in the aim of boosting motivation.

Zwift CEO and co-founder Eric Min said: “Training is an essential part of preparing for, and getting the most out of Prudential RideLondon.

Prudential RideLondon event director Hugh Brasher added: “The virtual Prudential RideLondon route on Zwift has already been a huge success with hundreds of thousands of riders from all over the world able to enjoy this amazing route all year round.

“Adding the challenging Leith Hill will make it even better and with their superb training advice our riders will be ready to take on this challenge.”

For more information about Prudential RideLondon visit www.prudentialridelondon.co.uk.