“We’re committed to making Zwift more accessible, easier to set-up and stress-free to ride,” said Zwift CEO and founder Eric Min. “Zwifting on iPad and iPhone achieves all of this without compromising on a quality experience for our users.

“Twelve months ago, Zwift was a product associated with high spec computers, ANT+ dongles, and permanent home set-ups with large screen TVs. Very soon, this same product will be available at the tap of a finger from the app store, entirely portable and easy to connect via Bluetooth. This is great news for cyclists across the world who live in city apartments and shared homes, where space is a premium.”

If you’re not familiar with Zwift, it lets you link your turbo trainer up to an elaborate virtual reality world. You can ride with other cyclists on a number of courses, including in Zwift’s own virtual cycling utopia, dubbed Watopia, along with courses in Richmond and London, based on the 2016 World Championships and RideLondon routes respectively. As well as riding with – or against – other cyclists, you can also use Zwift for structured training sessions or create your own workouts.

While most riders typically use the turbo through winter, when limited daylight hours and poor weather restrict opportunities to get out on the road, Tacx CEO Koos Tacx attributes the ‘Zwift effect’ to a boost in year-round indoor training.

“There’s no doubt about the Zwift effect,” said Tacx. “Training in the home is becoming a year-round trend and Zwift is a big part of that… Zwift in iOS will continue to drive that growth.”

Website: Zwift