HOY Alto Irpavi .004 road bike – RRP £1,900, now £1,600

The Alto Irpavi – named after the velodrome at which Sir Chris Hoy broke the 500m world record – is HOY Bikes’ lightweight alloy frame, and the .004 is the top-level build.

A full Shimano Ultegra groupset and disc brakes is paired with a Novatec CXD wheelset, on a bike which offers stiffness-to-weight and comfort in equal parts.

Buy it now: HOY Alto Irpavi .004 road bike – RRP £1,900, now £1,600

Madison RoadRace Apex Softshell Jacket – RRP £114.99, now £80.92

Winter is here, and Madison’s RoadRace Apex Softshell Jacket is an RCUK favourite when it comes to keeping you warm in the harshest conditions.

Designed with input from the Madison-Genesis pros, the jacket features a thermal Roubaix panel on the rear, paired with water-resistant and windproof panels on the front, sides and shoulders.

A pre-curved shape ensures comfort in the riding position, while three rear pockets and a secure zipped pocket feature at the back.

Buy it now: Madison RoadRace Apex Softshell Jacket – RRP £114.99, now £80.92

Gore Bike Wear Element Gore-Tex Active Shell Jacket -RRP £149.99, now £104.99

Gore know a thing or two about creating cycling apparel to battle the elements, and this is their year-round offering – a light rain jacket boasting breathable, waterproof fabric.

GORE-TEX Active Tech keeps you dry whatever the weather brings – keeping rain water out and wicking sweat away.

A close-fit collar and close-fitting hood also feature, alongside generous storage at the rear – which doubles as a stow-away pocket.

Buy it now: Gore Bike Wear Element Gore-Tex Active Shell Jacket -RRP £149.99, now £104.99

Northwave Extreme RR GTX winter shoes – RRP £239.99, now £199.99

Northwave’s Extreme RR shoes were launched at Eurobike last year, and are dripping with tech, including an X-Frame structure designed to eliminate pressure points on the upper.

Speed Lace Winch 2 closure (Northwave’s own patented system) ensures low weight and carbon sole stiffness do not remove comfort either.

The ‘standard’ version of the shoes made it into this year’s RCUK 100, but these are the GTX winter equivalent with a high cuff for added protection against the elements.

Buy it now: Northwave Extreme RR GTX winter shoes – RRP £239.99, now £199.99

Mavic Ksyrium Pro Thermo winter shoes – RRP £135, now £115

Another option when it comes to high-cuffed winter road shoes is the Mavic Ksyrium Pro Thermo, boasting neoprene knuckle protection and GORE-TEX fabrics to help keep the elements out.

Visible reflective highlights feature all around the shoes, while inside is an Ergo Fit 33 Ortholite insole.

An Ergo Dial takes care of closure and micro adjustments, meanwhile.

Buy it now: Mavic Ksyrium Pro Thermo winter shoes – RRP £135, now £115

Giro Synthe helmet – RRP £194.99, now £70.35

Giro didn’t hold back with the hyperbole when they launched their Synthe aero helmet, with the California-based brand calling it the pinnacle of road helmet design at the time.

Popular in the pro peloton, the lid is not only a high-performing aero helmet but also lightweight, well-ventilated and sleek.

It takes the ventilation of Giro’s Aeon helmet and the aerodynamics of the Air Attack, and steps both up a level in one package.

Buy it now: Giro Synthe helmet – RRP £194.99, now £70.35

Lazer Bullet helmet – RRP £219.99, now £159.11

Another helmet to have featured in this year’s RCUK 100, the Lazer Bullet caught our eye from the moment it was first launched in late 2016.

Designed with input from Andre Greipel, the innovative lid features adjustable ventilation, stepping up technology from the snap-on Aeroshell cover previously favoured.

The Venetian-blind-like Airslide is paired with teardrop tapering to ensure full aerodynamic advantage, while there’s even an LED light incorporated into the rear of the helmet.

Buy it now: Lazer Bullet helmet – RRP £219.99, now £159.11

Michelin Power Endurance tyres – RRP £34.99 (each), now £20.95 (each)

We’re big fans of Michelin’s Power tyre range, which replaced the Pro4 line-up in late 2016, and the Endurance is the hard-as-nails member of the triumvirate.

We put it to the test earlier this year, and found a reliable, durable, puncture-proof, enduring rubber.

Over 1,000km of testing we reported zero punctures – Michelin claim 200 riders covering 200,000km between them enjoyed the same results – thanks to the hard-wearing X-Miles compound.

Buy it now: Michelin Power Endurance tyres – RRP £34.99 (each), now £20.95 (each)

Shimano Ultegra PD-R8000 pedals – RRP £149.99, now £119.41

Launched this year as part of Shimano’s overhaul of their second-tier Ultegra line-up, the R8000 SPD-SL pedals offer pro-level performance and low weight packed with trickle-down tech.

An extra-wide platform offers a more efficient power transfer, while the 248g pedals feature a low stack height too.

A carbon composite structure meets a stainless steel platform, which adds up to smooth-running pedals well worth their £120 sale price.

Buy it now: Shimano Ultegra PD-R8000 pedals – RRP £149.99, now £119.41

Kinetic Rock and Roll 2.0 smart turbo trainer – RRP £450, now £339.99

Smart turbo trainers are becoming all-the-range, with Zwift at the heart of the indoor training revolution.

And the Kinetic Rock and Roll smart turbo is one of the best on the market, integrating lateral movement into the occasion for a more responsive feel to your static training.

Upgrades are available to further enhance the riding experience, meanwhile, while plenty of data is available to monitor your training.

Buy it now: Kinetic Rock and Roll 2.0 smart turbo trainer – RRP £450, now £339.99

Lezyne Macro Drive 1100XL front light – RRP £69.99, now £61.99

Lezyne’s Macro Drive 1100XL offers, as the name suggests, up to 1100 lumens of output thanks to two market-leading LEDs.

Mode memory makes using the light simple, while an Optional Overdrive Race Mode feature allows you to flick between just Overdrive and Economy modes only.

Lezyne’s enhanced MOR lens and high-speed USB charging capabilities are also thrown into the mix, for a light that will provide plenty of illumination this winter.

Buy it now: Lezyne Macro Drive 1100XL front light – RRP £69.99, now £61.99

Cycliq Fly12 front light/camera – RRP £274.99, now £206.23

Cycliq’s Fly12 has changed the game when it comes to bike lights, adding a 1080p camera to their 400-lumen front light so you can record your rides too.

It built on the success of the Fly6 (integrated camera and rear light), with a smart design and innovative features.

Each feature works well – the light is plenty bright enough for all but dedicated night (and off-road) riding, and the camera provides clear images – and the accompanying app is also easy to use.

Buy it now: Cycliq Fly12 front light/camera – RRP £274.99, now £206.23

Light and Motion Urban 650 – RRP £79.99, now £61.23

Light and Motion initially started out as a underwater lighting solution firm, but have applied their know-how to the cycling world now too.

The Urban 650 is their mid-range light, but offers plenty of lumens (650, as you probably guessed) for commuting and steady night riding.

The usual features, multiple modes and USB recharging, all feature, alongside clever tech such as the ‘auto lock out’, which means it can be locked when not in use to save battery wastage.

Buy it now: Light and Motion Urban 650 – RRP £79.99, now £61.23

Supacaz Super Sticky Kush bar tape -RRP £35.95, now (from) £16.24

Supacaz’s Super Sticky Kush bar tape is among the most advanced on the market, offering superb comfort and durability.

It’s also eye-catching, with a smorgasbord of colours and designs – this French-inspired tricolore offering is just one of many patterns available, to add a touch of bling to your pride and joy.

Buy it now: Supacaz Super Sticky Kush bar tape -RRP £35.95, now (from) £16.24

Lizard Skins DSP Grip Tape – RRP £29.99, now £22.85

On the topic of handlebar tape, here’s another one of our favourites – Lizard Skins DSP Grip Tape.

It’s popular with the pros too – with Movistar and Mark Cavendish’s Dimension Data among the teams to use it on the top stage.

As with the Supacaz tape above, this comes in a huge variety of different colours too, so you can add the final touch to your pride and joy.

Buy it now: Lizard Skins DSP Grip Tape – RRP £29.99, now £22.85